Complex systems thinker,

thoughtful storyteller,

curious explorer.

Playful designer,

thoughtful

storyteller,

curious explorer.

Heyo, it's Felix, product designer crafting delightful consumer experiences—from digital interfaces for physical products to engaging B2C apps, blending systems thinking, creativity, and engineering insight.

Heyo, it's Felix, product designer crafting delightful consumer experiences—from digital interfaces for physical products to engaging B2C apps, blending systems thinking, creativity, and engineering insight.

F

Felicia Lo

since many years ago

Welcome to my little corner on the internet. Feel free to look around and let me know what you think :)

F

Felicia Lo

since many years ago

Welcome to my little corner on the internet. Feel free to look around and let me know what you think :)

🔥 Teledyne FLIR

🔥 Teledyne FLIR

🔥 Teledyne FLIR

IoT

IoT

IoT

User Safety

User Safety

User Safety

0-1

0-1

0-1

B2C

B2C

B2C

Physical-Digital

Physical-Digital

Physical-Digital

Capstone

Capstone

Capstone

Designing a thermal-imaging safety system that could prevent 50k+ kitchen fires a year

Bridged engineering and design as the sole designer on a 10-engineer team, creating a connected iOS app that delivers real-time fire alerts and peace of mind with the potential of preventing over 50k fires and 300 million in losses (modest estimate).

Freelance/Contract

Freelance/Contract

Freelance/Contract

Published

Published

Published

Bilingual

Bilingual

Bilingual

Responsive Web Design

Responsive Web Design

Responsive Web Design

Visual Branding

Visual Branding

Visual Branding

Redesigning clunky signup into a scalable bilingual flow for 300k+ users

Built future-ready forms and visual systems, improving accessibility for Taiwanese and American audiences and reducing admin workload.

Personal Project

Personal Project

Personal Project

Design with AI

Design with AI

Design with AI

Mobile App Design

Mobile App Design

Mobile App Design

Chat Interface

Chat Interface

Chat Interface

Exploring AI’s role in making digital conversations more inclusive

Designed a chat assistant that interprets tone and drafts replies, helping neurodivergent users communicate with confidence.

PoolUp

PoolUp

PoolUp

Startup

Startup

Startup

B2C

B2C

B2C

Rideshare App

Rideshare App

Rideshare App

User Engagement

User Engagement

User Engagement

User Research

User Research

User Research

Redesigning profiles & booking flows → ~18% fewer drop-offs

Solved trust drop-offs with preference-matching profiles and a simplified booking experience, improving retention for a student rideshare startup.

Side Quests

Fun and interesting stuff I designed or built out of my immense curiosity and urge to explore.

Mini Case Study

Mini Case Study

Mini Case Study

Accessibility

Accessibility

Accessibility

Redesign

Redesign

Redesign

Docusign Accessibility Improvements

Redesigned signup forms with WCAG-compliant patterns to improve trust, reduce drop-off, and support better user acquisition.

Passion Project

Passion Project

Passion Project

Vibe-coding

Vibe-coding

Vibe-coding

Web-app

Web-app

Web-app

Notion API

Notion API

Notion API

Figma MCP

Figma MCP

Figma MCP

Digital Library with Cursor & Notion API

Built a personal web app using Cursor + Notion API to organize and manage a growing digital library and store wishlist items.

Live app coming soon!

Passion Project

Passion Project

Passion Project

Motion Design

Motion Design

Motion Design

Illustration

Illustration

Illustration

Interactive Memory Hub for Travel Crew

Animated Readymag microsite built for my friends — because memories deserve motion.

Passion Project

Passion Project

Passion Project

CMS

CMS

CMS

Framer

Framer

Framer

Visual Design Inspiration Hub

Designed a personal archive to collect everyday physical design inspiration from packaging, memorabilia, and travel.